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ho. mobile

ho. mobile
UX and Service Design
Visual Design
Content Design
Front-end Development

The challenge

Design and launch a new telco operator from scratch in 8 months with clear, simple offers and excellent customer and user experience across multiple channels: web, mobile, dealers, and kiosks. 

To get there, we started with the brand ho. v. tr. [lat. habère]. Meaning ‘I have,’ ho. immediately connects with people’s questions and needs.

ho mobile process
screen mobile

The insight

It all started with typical customer questions regarding the selection of a mobile operator.

What offers do you have?
How many gigabytes do I get?
What are the costs?
What included in the complete package?

The primary challenge consumers face is to have a clear understanding of what an operator is offering compared to its competitors.

We created a simple answer – now, you can have it all.

ho mobile website preview

The methodology

ho. mobile's success not only comes from the design methodology we adopted but, even more importantly, from the strategic mindset that guided us.

Inspired by the brand’s values, simplicity and transparency, we worked with a lean-start-up approach, from service design over agile development to waterfall development in core streams.

The operational model included design leadership to work on Business Design, UX and Service Design, Visual Design, and UX Writing.

All in the simplest way:

- co-located cross-functional design teams

- cross-team direct communication instead of unnecessary emails

- daily morning stand-up meeting

The ho. project demonstrates that design can lead different teams towards a unique result: ho. was the first Italian telco operator to use a video call to verify the customer's identity and newsstand as an innovative distribution channel.

ho mobile tablet
ho. mobile app

The solution

With a multichannel digital user experience focused on simplicity and transparency, ho. mobile builds understanding and trust in people when choosing a new mobile operator.

Everything is supported by an intuitive UX design, delivering an end-to-end journey with an outstanding experience for dealers, agents, and over 2 million telecommunication customers.

“This project has set the bar in terms of E2E partnerships, from service design to IT delivery and operations, working as ONE ho. team, with unprecedented speed and commitment.”
— Giuseppe Vironda, former Consumer Marketing Director, Vodafone Italy
ho mobile website


8 months

from scratch to launch



highest ranking within the Italian telco industry


2 new channels

videocall & newsstand



Compasso d’Oro nominee