The new way of mobile banking.
Revolutionizing Global Mobile Banking.
- Bank Austria
- UX Design
- Visual and Interaction Design
- Content Design
- UX Writing
- 2017 — ongoing
Tangity has supported UniCredit in redesigning their Italian, German & Austrian mobile banking app through continuous updates and evolutions over a 3-year road map.
Our goal was to shift the concept of traditional mobile banking towards conversational banking by aligning the latest design trends with the client's business needs.
While enhancing the relationship between the bank and its customers, we focused on the users' needs to offer customized content and solutions in a single app, where two types of user-profiles, prospects and customers, could co-exist.
As a long-term Design Partner of UniCredit, Tangity was involved from the ideation and design concept phase over to the store release, including detailed design, prototyping, and design quality check.
To tackle this end-to-end project, we formed an interdisciplinary team which worked in constant contact with the client and other stakeholders. Side by side, we first analyzed major international and Italian competitors in the fintech and banking industry to better determine the ideal strategy to improve UniCredit's Mobile Banking App.
Following our design approach, through collaborative workshops and meetings, we analyzed and understood business opportunities for UniCredit's prospects to create an overall improved experience based on the existing app.
We then updated UniCredit's Mobile Banking App in two main streams. The first phase, dedicated to the app's redesign, aimed to optimize and harmonize the app's existing interaction flows, which we restyled in a second phase, to enhance visual clarity and readability.
We haven't just reached our goal of building a scalable Global Mobile Banking App. Instead, thanks to the new immediate login and account aggregator, we evolved the UX interactions to create a minimal cognitive experience and a simplified visual language.
Working in synergy with UniCredit, HypoVereinsbank, and Bank Austria, we redesigned layouts to engage prospects, helping them discover UniCredit's product portfolio, which was previously only accessible to existing customers. We also supported the client in designing a light loyalty program as well as a new signature process that allows prospects to sign various contracts via the app remotely.
Following are some additional Mobile Banking features we developed over the past three years and which will be launched soon:
Personal Finance Management featuring Meniga will provide customers with an advanced spectrum of personal finance management metrics, including budget management and other monitoring functionalities. A new Investment section, designed in under 6 months, will make trading more accessible and appealing for a wider audience thanks to two separate areas that let customers keep an eye on the market and autonomously manage their portfolio.
The final result is an increase in commercial leads and sales as a testimony to the successful collaboration between Tangity's design team and the client's team.
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