After benchmarking competitors and comparables with similar interaction flows, we proceeded with stakeholder interviews to better understand their varying needs.
We then defined an initial concept that would accommodate the different adoption waves, followed by an analysis of the main streams and templates to be considered.
We continued with the flow-based detail design, following an agile way of work and developing an accessible design system that focused on contrasts of the visual assets and rationalizing the existing design system.
Working four-handedly with the client stakeholders — including governance, business and development — we dipped the design system into the complex home banking environment to identify possible areas of improvement that addressed the individual needs of each business line.
Following, we created navigable prototypes that fully reflected the current state of development and would become a reference for future implementations.
Throughout the entire process, we conducted regular user tests and quality checks with more than 14.000 users to identify new opportunities that arose from the synergies between novel technologies and design solutions.
The new design system, called Bricks, now standardizes all elements and components of UniCredit’s digital touchpoints, ensuring consistency throughout all interfaces and interactions. We’ve achieved a consistent solution between pre and post-login — on both the public vs. private desktop platform — also referencing UniCredit’s app for a seamless visual brand experience across all digital channels.
We also enhanced the public website experience by making it fully responsive by establishing a streamlined grid that would help optimize the currently supported viewports.
The new public and private platforms now boast a modernized selection of color, characterized by a stronger use of white and accompanying pastel colors and photographic elements on a flat background, inspired by the designs we’ve already created for UniCredit’s Global Mobile App experience.
All while respecting the three main design principles we’ve defined from the get-go: simple, clear and clean.