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DZ Bank
Streamlined B2B payment solutions for all businesses.

Merging three payment platforms into one for Germany's second-largest bank.

Team
NTT DATA
Tangity
DZ Bank
Services
UX and Service Design
Business Design
Engineering
Studios
Munich
Duration

The challenge

Design and launch a new telco operator from scratch in 8 months with clear, simple offers and excellent customer experience across multiple channels: web, mobile, dealers, and kiosks.

To get there, we started with the brand ho. v. tr. [lat. habère]. Meaning ‘I have,’ ho. immediately connects with people’s questions and needs.

"The viability of the new B2B Software was secured by a thorough business case and pricing strategy.”

The insight

It all started with typical customer questions regarding the selection of a mobile operator.

What offers do you have?
How many gigabytes do I get?
What are the costs?
What included in the complete package?

The primary challenge consumers face is to have a clear understanding of what an operator is offering compared to its competitors.

We created a simple answer – now, you can have it all.

dz bank

The methodology

Following a lean-startup approach, the whole project took place in DZ Bank’s Innovation Lab. Using a combination of Service Design, Design Thinking, and Agile Development, we created a prototype in just three months.

The core team was an interdisciplinary mix of product managers, UX designers, developers, and a method coach.

The UX phase included extensive competitor analysis, user interviews, contextual inquiry, and usability testing.

dz bank
DZ Bank Workshop

The solution

Following a lean-startup approach, the whole project took place in DZ Bank’s Innovation Lab. Using a combination of Service Design, Design Thinking, and Agile Development, we created a prototype in just three months.

The core team was an interdisciplinary mix of product managers, UX designers, developers, and a method coach.

The UX phase included extensive competitor analysis, user interviews, contextual inquiry, and usability testing.

DZBANK Dashboard
"It was impressive to see how quickly the team understood our context and daily work, offering us unique customer insights. I was surprised by how quickly we achieved our first results."
— Product Owner, DZ Bank
DZBANK Dashboard