UniCredit
Revolutionizing Global Mobile Banking.

The new way of mobile banking.

Team: Tangity; Unicredit; HypoVereinsbank; Bank Austria

Services: UX Design; Interaction Design; UX Writing; Content Design

Studios: Milan

Duration: January 2017 - Ongoing

UniCredit Mobile App Splash screen and Financial Overview

The challenge

Tangity has supported UniCredit in redesigning their Italian, German & Austrian mobile banking app through continuous updates and evolutions over a 3-year road map.

Our goal was to shift the concept of traditional mobile banking towards conversational banking by aligning the latest design trends with the client's business needs.

While enhancing the relationship between the bank and its customers, we focused on the users' needs to offer customized content and solutions in a single app, where two types of user-profiles, prospects and customers, could co-exist.

The methodology

As a long-term Design Partner of UniCredit, Tangity was involved from the ideation and design concept phase over to the store release, including detailed design, prototyping, and design quality check.

To tackle this end-to-end project, we formed an interdisciplinary team which worked in constant contact with the client and other stakeholders. Side by side, we first analyzed major international and Italian competitors in the fintech and banking industry to better determine the ideal strategy to improve UniCredit's Mobile Banking App.

Following our design approach, through collaborative workshops and meetings, we analyzed and understood business opportunities for UniCredit's prospects to create an overall improved experience based on the existing app.

We then updated UniCredit's Mobile Banking App in two main streams. The first phase, dedicated to the app's redesign, aimed to optimize and harmonize the app's existing interaction flows, which we restyled in a second phase, to enhance visual clarity and readability.

The solution

We haven't just reached our goal of building a scalable Global Mobile Banking App. Instead, thanks to the new immediate login and account aggregator, we evolved the UX interactions to create a minimal cognitive experience and a simplified visual language.

Working in synergy with UniCredit, HypoVereinsbank, and Bank Austria, we designed layouts to engage prospects, helping them discover UniCredit's product portfolio, previously accessible only to existing customers. We also supported the client in creating a light loyalty program and a new signature process, that enables clients to sign various contracts remotely using the app.

After setting the whole experience, we wrote the conversations for each use case, creating a format consisting of fixed and variable parts. We then mapped out all the possible paths for each dialogue and defined the final wording customer may use.

Voicy also guides its customers in maintenance tasks, such as the descaling process, and even answers the most frequently asked questions. Of course, it can also alert the user when capsules are running out and order them, all with a simple voice command.

As we say in Italy, it's "as easy as drinking a cup of espresso".