ho. mobile's success not only comes from the methodology we adopted, but, even more importantly, from the mindset that guided us.
Inspired by the brand’s values, simplicity and transparency, we worked with a lean-start-up approach, from service design over agile development to waterfall development in core streams.
The operational model included design leadership to work on Business Design, Service and UX Design, Visual Design, and UX Writing.
All in the simplest way:
- co-located cross-functional teams
- cross-team direct communication instead of unnecessary emails
- daily morning stand-up meeting
The ho. project demonstrates that design can lead different teams towards a unique result: ho. was the first Italian telco operator to use a video call to verify the customer's identity and newsstand as an innovative distribution channel.