Tangity
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AIDA: Artificial Intelligence Design for Autism.

Aida

A non-profit research to create a prototype kit for people on the spectrum.

Team

  • Tangity
  • NTT DATA

Capabilities

  • Design
  • Technology

Services

  • UX and Service Design
  • Visual Design
  • Content Design
  • AI Research

Duration

  • Ongoing

Bar charts The challenge

In recent years, advancements in Artificial Intelligence technology have significantly enhanced design possibilities to solve many social issues, such as inequality. Thanks to our company’s 20/80 Program, that encourages our designers' involvement in social and humanistic non-profit projects, a team of our designers focused on the AIDA project to improve the lives of children on the autism spectrum.

Despite being a widespread condition, Autism Spectrum Disorder (ASD) still remains unclear for the majority of the population. This is why we started our project, focusing on desk and field research to better understand the people's condition. To do so, we involved various design disciplines, AI specialists, and worked closely with people that live with ASD.

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AIDA Process
AIDA Team
AIDA Process
AIDA School
AIDA School
AIDA School

Target The insight

Although ASD is not a learning disability, it can strongly influence a person's education in two ways. On the one side, autistic children develop at a different speed, while cultivating skills in a different way than children without the condition. Children with ASD may also have difficulties in staying focused, communicating, and understanding others' perspectives.

AIDA Insight

methodology The methodology

The research project allowed us to test a new way to access valuable data through a human-centered design approach. Our team defined the relevant data based on user research in three steps:

  • desk & field research;
  • feature extraction;
  • dataset design.
This enabled our team to analyze the human biases and tackle them to avoid transferring them into the machine.

This design methodology we developed is especially valuable in cases where there aren't any datasets available, like in the case of ASD, where there is no well-structured dataset related to the project's objectives.

AIDA Methodology

“Every child or adult with autism has unique characteristics. When a teacher is replaced, it's difficult for them to manage.”

— Paola Golzi, Associazione Nazionale Genitori Soggetti Autistici

AIDA

Light Bulb The solution

AIDA changes the perspective towards autism, not by forcing the child to adapt to the context. Instead, AIDA attempts to adjust the context to the child’s needs, facilitating communication as well as the learning process.

We designed a kit that provides parents and educators with information about the status of the child, suggesting ways to communicate the most effective educational path.

We integrated this innovative kit with a scalable app as an institutional tool to create a more inclusive environment in public schools.

Impact on human life

1:59

children in the world is diagnosed with autism

Innovative methodology

2

expertises to create an AI dataset from user research

Collaboration

2 units

for an interdisciplinary project

Awards

UNESCO

selected for Mobile Learning Week 2020

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