Enhancing cancer literacy for the entire country
- Team
- Tangity
- Services
- UX & UI Design
- Illustration
- Studios
- Lisbon
- Duration
- 2 months
Nelson Mandela University
C-Vive App: how to turn stigma around
Challenge
In South Africa, one of the major problems related to cancer diagnosis and treatment is the fear of stigmatization associated with the disease. Men, women, and children avoid seeking medical treatment because of the social impact it can have on them, which jeopardizes their chances of survival.
Approach
To create a cancer literacy platform where knowledge is achieved in a gamified way (in the form of a flower that grows and blooms) and a universe is built that is open to all, without prejudice: adapted for those who are unable to read and write, and with a graphic style that is free of ethnicity and addresses, through color and illustration, a vision of well-being.
Insight
To help reduce stigmatization by promoting cancer literacy, we adopted an asexual, amoral, and agnostic approach, along with an interactive format.
Solution
The primary focus of this platform, designed to disseminate cancer literacy and treatment information across the country, is to ensure accessibility and neutrality: prioritizing text-to-speech functionality for those unable to read, employing a graphical style where ethnicity is inconsequential, and fostering a self-care-oriented approach. Additionally, incorporating gamification elements throughout the user experience is integral to the app's development.
The goal was to create an intuitive interface, aiming to debunk the culturally rooted misconceptions surrounding the disease prevalent in South African society.
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